-- Columbus, NY, April 9, 2009

GOLDEN Redesigns Product Labels

Who would have thought GOLDEN could improve its renowned hand-painted product labels? Yet, soon customers will see a newly designed product label from Golden Artist Colors, providing customers with more concise, detailed product information, making product selection at retail stores even easier.

"When artists walk into their local retail store to purchase our products, we want our labels to be informative so that they can make better choices about materials," said Product Manager, Dana Rice. "The redesign of the label was one more way for us to provide support to our customers."

Once artists are introduced to the new label, they will notice several significant changes. The product name on the front of the label is larger, making better visibility from a distance possible. The hand-painted color swatch, which the company is so well known for, above the product name, will also be larger. Very early on, the company learned how valuable this hand-painted paint swatch was to artists. They can see and touch the paint, drawing immediate conclusions regarding how the product may perform in their artwork.

Another change artists will notice is the addition of a grid to the label. This new visual will detail key product attributes - transparency, sheen, viscosity and tinting strength. Using a bar to demonstrate the relative levels of these four key elements offer artists a direct point of comparison between colors, giving a greater understanding of the range of working options. This quick reference chart allows them to make choices about the following details:

• Would the materials work best if they were transparent or opaque?
• Is the artwork best represented with a gloss or matte sheen?
• Is the product better suited for thick or thin applications?
• How strong will this color be in mixtures? How far can it be extended and still maintain its color strength?

The answers are all right there, in an easy to understand, visual format.

GOLDEN has always believed that artists have a right and need to know what chemicals they are working with, so to be able to continue to give them access to that information was important when designing the new label. The changes that have been made on the label reflect the company's commitment to providing the best information possible to artists so that they can make informed decisions regarding their fine art materials. If artists have any material use questions about the information being presented on the label, they can contact our Technical Services Department at 1-800-959-6543.

Click here to view more information about the new label design!

About Golden Artist Colors, Inc.

Located in its 100,000-square-foot facility in rural Columbus, N.Y., GOLDEN's 147 employees are committed to producing materials that encourage exploration of form and concept, while assuring archival integrity. GOLDEN takes pride in the fact that its Custom Lab is the only facility of its kind, dedicated to designing products to the specifications of individual artists. Developing paints to meet exacting criteria is the specialty of GOLDEN's custom operations. As a natural progression from our initiatives in the fine arts market, GOLDEN established Paintworks, the commercial paint and coatings division of Golden Artist Colors, Inc. It provides commercial and OEM clients with paint making technology, toll manufacturing and integrated solutions. GOLDEN Paintworks can design a full solution to a coatings project based on its expertise designing, manufacturing, marketing and selling high performance paints and coatings. The company also assists customers with complex production, packaging and regulatory issues. For more information about Golden Artist Colors, Inc. and its comprehensive product offering, call 1-800-959-6543 or visit the company's Web site at www.goldenpaints.com.